01
Paid Media & Performance Marketing
Strategic paid advertising across Meta, TikTok and Google, focused on customer acquisition, ticket sales and measurable commercial results.
- Meta
- TikTok
Independent Growth Consultancy · UK
Growth for the Experience Economy.
Clockwork Labs is an independent growth consultancy helping events, venues, entertainment brands and artists reach new audiences, sell more tickets and achieve measurable growth.
01 — Experience
Experience earned on the ground.
Before founding Clockwork Labs, Zac spent years inside live entertainment across event promotion, touring productions and venues. These figures reflect experience gained across those previous roles and projects.
- Events
- 500+
- Tickets sold
- 220,000+
- Cities
- 81
- Tours
- 13
Events
Tickets sold
Cities
Tours
Figures relate to the founder's previous professional experience, not projects delivered by Clockwork Labs.
02 — What we do
Four disciplines. One goal: growth.
02
Event Launch & Ticketing Strategy
End-to-end marketing for event launches, pre-registration campaigns, ticket on-sales and ongoing sales optimisation.
- Pre-reg
- On-sale
- Optimisation
03
Audience Growth & Development
Building, engaging and converting audiences through strategic acquisition, customer journeys and retention planning.
- Acquisition
- Journeys
- Retention
04
Growth Consultancy
Commercially focused marketing strategy, performance analysis and ongoing consultancy for ambitious experience-led businesses.
- Strategy
- Analysis
- Advisory
03 — Who we work with
- Event Promoters01
- Music Venues02
- Festivals03
- Artists & Music Brands04
- Attractions & Experiences05
- Entertainment Businesses06
04 — Why Clockwork Labs
Built for the Business of Entertainment.
Clockwork Labs combines hands-on experience inside the entertainment industry with specialist expertise in growth strategy and performance marketing.
We understand the commercial realities: on-sale pressure, slow-selling dates, launch windows, cash flow and the gap between a full calendar and a full room.
Creative thinking
Campaigns that give people a reason to show up.
Analytical precision
Clear measurement, honest reporting, decisions grounded in data.
Experimentation
Structured testing of creative, audiences and offers.
Commercial understanding
Every plan tied to ticket revenue and margin.
05 — About the founder
Zac Sow
Founder, Clockwork Labs
Zac is a growth consultant with extensive experience across live entertainment, event promotion, music and performance marketing.
His background includes working with event promoters, entertainment brands, venues and international touring productions.
As an experienced DJ, producer and entertainment industry professional, Zac brings both commercial marketing expertise and first-hand knowledge of the industries his clients operate in.
06 — Contact
Let's Build Something.
Whether you're launching something new, scaling an existing brand or looking to improve your marketing performance, let's discuss how Clockwork Labs can help.